Our story begins in 1932 in Grottammare, when our Grandfather Franco Sgattoni, returning from Rome with the Tailor diploma for Man, opens with Grandma Irma its first tailoring workshop.
Their work early obtains acclaim and praises throughout the district and from numerous Vacationers who attending Grottammare from all over Italy and abroad, growing town, seaside and tourist coveted resort, popular for its mild climate in winter and dry and windy in summer.
The Franco and Irma job progresses and it’s appreciated until war’s years, who break lives, destroy families, disrupt plans and dreams.
In the hard years after the war and of the reconstruction, the intuition of Irma grandmother is they not to be limited to the jobs of Tailoring but to focus on the “Confezioni”, the new style of dress that you hear about, with ready apparels, packaged, cheapest and the reach of a greater number of people.
The Franco and Irma trips begin, in Florence before, and Milan then, the rising Capitals of Fashion, in search of the best productions and of the best Companies, and of those destined to become the firsts prestigious Brands of the Made in Italy.
SAN BENEDETTO DEL TRONTO
Since the ’50s, in that who now in Grottammare is a Shop and no longer just a Tailoring, make their entrance the proposals of the best names, Italian and Foreign, both of haute couture, both of ready-to-wear.
The other insight of grandmother Irma is to open in the ’60s a second store in San Benedetto del Tronto, Grottammare neighboring town and with booming business thanks to far-sighted investment in the Fishing Port, destined to become among the most important in Italy in the following decades.
The sons Antonio and Omero first are alongside Parents and then they continue the activities, now Boutiques of Fashion, in Grottammare and in San Benedetto del Tronto respectively, in the period of economic boom and then ‘80s, living the profession of traders in the sign of tailoring Culture and of inherited skills in the field of fabrics and of tailoring workmanships.
THE CHALLENGES OF MODERNITY
Today the family Company is run by the third generation, the grandchildren Giuseppe (called Franco) and Alessandra, who are confronted every day with the new trade ways, with the many challenges of modernity, with the changed needs of Customers.
Our target is to propose a well-defined and instantly recognizable Style, both for Man both for Woman, far from the monotony of the monobrands, and from fashion uses throw-away of large retailers.
“Quality never goes out of Style” is the Company motto: an ongoing Research to find new productions is flanked, to some famous Brands of international appeal, with a maximum attention to the Quality/Price ratio.
Via U. Bassi, 5 | San Benedetto del Tronto
Tel. +39 0735 584208
Sunday/Monday: 16:30 – 20:00
Tuesday – Saturday: 9:30 – 13:00 | 16:30 – 20:00