is a Russian Clothes Brand which combines practicality and modern design. The fast pace of modern life of creative people, who need all-purpose town clothes, became its inspiration. Every single detail in SHU
models is thoroughly designed with regard to comfort.
In every model SHU
use membrane fabric, which provides it with waterproof and breathable characteristics, and prefer accessories of SBS Holdings
. As an insulation material for winter collections, SHU
chooses Sorona DuPont
fiber. This is a lightweight synthetic insulator which gives a perfect shape to jackets, and also dries quickly after washing. Animal products are not used in SHU
On the outer part of the raincoats and jackets, SHU
don't use its logo. SHU
appreciates minimalism and consider it an important feature. Before production startup SHU
devote a great deal of attention to every colour proof. Every colour is pithy and profound and SHU
enjoy combinating different colour shades between lining and various jacket models details.
Brand was founded by Andrei Kravtsov
in 2012 in Saint Petersburg
. The first step was the creation of the raincoats, which were designed in his own studio. Nowadays the brand has gone a long way from piece sewing to mass production of several outer garment models and accessories based on technological fabric and modern approach to production. SHU
has got stores in Moscow, Saint Petersburg and Ekaterinburg.